The tactic of manipulating your search engine results through Keyword Spamming and Spamdexing is very common in the SEO world.
It is a tactic that Google picks up easily. The good news for anybody who does use keyword spamming is that for the short term you could see your rankings sky rocket. The bad news for anybody who decides to keyword spam their web pages is that you will 100% get penalized in the future as Google flags web pages.
Although nobody but Google knows how the search engine algorithm works, many SEOers have a hunch that when Google’s algorithm crawls websites, the robots use a flag system. On the first crawl of a keyword-spammed web page, a robot will flag the website as potentially manipulative, and when the robot comes back for a second crawl, Google is alerted of the potential offender. But what actually constitutes a keyword-spammed post or page?
Keyword Spam page examples
<H6>keyword keyword keyword keyword keyword keyword keyword</H6>
<title>keyword 2, keyword 2, keyword 2, keyword 2, keyword 2</title>
<meta name=keywordsВ content=keyword 3, keyword 3, keyword 3>
If you are reading this post and have arrived because you are worried about your website being penalized, and some of your blog posts and web pages are structured like this, I recommend you correct them accordingly.
The most popular form of keyword stuffing
The most popular form of keyword stuffing on blog posts and web pages is to stuff completely irrelevant words in to your content in the hope that you will show up in practically all search results. How silly is this? We think its very silly, and unprofessional.
The safest way to use keywords
The safest way for any webmaster to use keywords is to write for humans, and where you think your keyword is needed for effect, add it to sentences accordingly. Also, if you really want your web page or blog post to rank, make sure all of your images have alternative texts.